PS: share it with your team → they can implement the tips for you. Feel free to send it to creator friends too, maybe they send you some **Goodwill** 😉
<aside> <img src="/icons/verified_blue.svg" alt="/icons/verified_blue.svg" width="40px" /> Focus on % Sends per Reach
<aside> <img src="/icons/verified_blue.svg" alt="/icons/verified_blue.svg" width="40px" /> Early Engagement is the Holy Grail
<aside> <img src="/icons/verified_blue.svg" alt="/icons/verified_blue.svg" width="40px" /> Make content that someone wants to share PRIVATELY (VS Publicly)
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<aside> <img src="/icons/verified_blue.svg" alt="/icons/verified_blue.svg" width="40px" /> Instagram’s Priority seems to be their ‘DM Flywheel’.
<aside> <img src="/icons/verified_blue.svg" alt="/icons/verified_blue.svg" width="40px" /> The weight of importance of each metric is different for each feed.
<aside> <img src="/icons/verified_yellow.svg" alt="/icons/verified_yellow.svg" width="40px" /> Instagram’s Analytics Lacks the metric: “% Sends per Reach”, so create your own dashboard
<aside> <img src="/icons/verified_blue.svg" alt="/icons/verified_blue.svg" width="40px" /> Do NOT make long-form Reels.
<aside> <img src="/icons/verified_blue.svg" alt="/icons/verified_blue.svg" width="40px" /> BUT consider posting a Reel compilation on YouTube as long-form (as low-hanging fruit)
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<aside> <img src="/icons/verified_blue.svg" alt="/icons/verified_blue.svg" width="40px" /> Most of your reach (>50%) comes from Recommendations NOT your Followers
<aside> <img src="/icons/verified_yellow.svg" alt="/icons/verified_yellow.svg" width="40px" /> Make sure captions are visible in Timeline Feed
Download the Free Safe Zone Overlay for your editor(s) or yourself below 👇
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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/93855d1a-f0ab-413a-b3ee-75eb5d56b373/cd2d0cd9-5414-4015-bd33-8d5efa0953c2/Google_Drive.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/93855d1a-f0ab-413a-b3ee-75eb5d56b373/cd2d0cd9-5414-4015-bd33-8d5efa0953c2/Google_Drive.png" width="40px" /> Open .PSD File
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